Don & Jeremy's|Internet Marketing Blog

If you have been in the CPA game for any length of time, you have no doubt noticed some changes, or at least you should have if you were paying attention. For starters, many of the trial offers are GONE. Depending on which CPA network you belong to, you might not find any FREE + Shipping offers at all.

Even worse, many of the “good” trial offers that are still there now have a HUGE disclaimer statement that scares potential leads and buyers away.

Basically, some of the offers were owned by scum bags who were ripping the consumers off. They were not letting them cancel their free trial, they were not putting the additional charges anywhere in the disclaimer, and in some cases, they were automatically signing people up to multiple offers at once.

So, how do we combat this?

Simple, you have to be more selective about the offers you promote AND you have to be a better sales person.

As far as being more selective goes, it is a good idea to go through as much of the sales process on the offers you are looking at as possible. Make up a name, address, email address, and a phone number to fill in the form on the front page. What you want to look at is on the 2nd page. What you are trying to see is whether or not the offer is pretty much displaying a BIG WARNING:

What you don’t want to see is: YOUR CREDIT CARD WILL BE BILLED $XXX IN 14 DAYS

That alone is going to scare of many of the people that are there to get a “free trial” of the product.

Instead, look for the offers that have the disclaimer at the bottom of the page – normally below the fold. Basically, they are still letting the visitor know that there is going to be further billing, they are just doing it in a different place on the page.

If you have noticed a decline in your conversions of your current campaigns, go through the sales process and look for what we talked about above. I personally went through several of ours and found that big disclaimer on several of them. So, I promptly switched to an offer that still gave the visitor all of the information, they just did it below the page fold…and conversions went back to normal for the most part.

As far as being a better sales person goes…

In the past, there were tons of offers that we could promote and the conversions flowed like water. But, with some of the changes that are taking place, it is going to be necessary that we do a little more pre-selling. This is especially true when we are marketing with articles, content in general, or using SEO strategies.

250 words of crap and a buy now link used to cut it before – not so much now.

It’s more important than ever to hit the hot buttons and to make your readers feel the pain than ever.

If you are promoting a teeth whitener, writing about a “free teeth whitener” isn’t good enough anymore. You have to hit the buttons of your readers to make them remember why they want a teeth whitener. Their yellow teeth, how unattractive they are to the opposite sex, and the fact that people don’t want to look at them in the face when the talk.

Driving the visitors to a squeeze page might not be a bad idea either. This will give you the chance to sell to them many times over. If they don’t take the CPA offer, then you can pitch a digital product, or maybe other physical products from places like Amazon or an other program you are an affiliate for.

Marketing online evolves constantly. It is important that YOU keep up with the changes. If you don’t, you will be left in the dust. So, keep your eyes open, and always keep a close eye on anything that is changing. It really will make a difference to your bottom line.

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